“The NS&I name gives absolute confidence to us and our clients. We use NS&I to access unique products such as Premium Bonds and, when they’re available, Index-linked Saving Certificates, and also for wealthier clients who would otherwise be concerned with FSCS limits”
Patrick Connolly - Chartered Financial Planner
Chase de Vere
NS&I is one of the largest savings organisations in the UK, with around 25 million customers, and over £193 billion invested.
Premium Bonds, Income Bonds and Direct Saver are the most popular products with our more affluent customers.
Our backing by HM Treasury provides 100% security for customers’ savings. This unique guarantee appeals to a wide range of customers, however we know that it is particularly attractive to the more cautious investor – including those in retirement, or approaching it. Also, older customers clearly tend to have more savings accumulated than those at younger life stages.
NS&I has over 2.3 million customers with £25,000 or more invested with us, and just over 10,500 customers have £1,000,000 or more invested.
Just over 1.6 million customers have in excess of £30,000 invested in Premium Bonds, with over 820,000 of these customers having the maximum £50,000 invested.
The average holding value for Income Bonds is just over £71,600 and for our Direct Saver account is over £80,200.
Length of holding
NS&I customers tend to retain their holdings for a long time. For example, the average length of holding for Premium Bonds is 14 years and for Income Bonds is 6 years.
Figures correct as of January 2021
customers have invested
customers hold the maximum
in Premium Bonds
Adviser email updates
Adviser email updates offer the quickest, easiest way to stay up to date with the latest news on our products, interest rates and other important developments affecting advice firms.
In order for us to send you adviser email updates, please provide your contact details.