“The NS&I name gives absolute confidence to us and our clients. We use NS&I to access unique products such as Premium Bonds and, when they’re available, Index-linked Saving Certificates, and also for wealthier clients who would otherwise be concerned with FSCS limits”
Patrick Connolly - Chartered Financial Planner
Chase de Vere
NS&I is one of the largest savings organisations in the UK, with around 24.7 million customers, and over £213 billion invested.
Premium Bonds, Income Bonds and Direct Saver are the most popular products with our more affluent customers.
Age
Our backing by HM Treasury provides 100% security for customers’ savings. This unique guarantee appeals to a wide range of customers, however we know that it is particularly attractive to the more cautious investor – including those in retirement, or approaching it. Also, older customers clearly tend to have more savings accumulated than those at younger life stages.
Affluence
NS&I has almost 3 million customers with £20,000 or more invested with us, and over 13,000 have £1 million or more invested.
Just over 2 million customers have in excess of £30,000 invested in Premium Bonds, with over 1.1 million of these customers having the maximum £50,000 invested.
The average holding value for Income Bonds is £79,000 and for our Direct Saver account is £83,000.
Length of holding
NS&I customers tend to retain their holdings for a long time. For example, the average length of holding for Premium Bonds is 15.6 years and for Income Bonds is around 7.9 years.
Figures correct as of June 2023
Over
1.4 million
customers have invested
£50,000+
Over
13,000
customers with
£1 million+
invested
Over
1.1 million
customers hold the maximum
£50,000
in Premium Bonds
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